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Google plans to relax its rules against real-money gambling apps in the Play Store for the United Kingdom, France, and Ireland. Google’s Play Store ban on real money gaming apps remains in place for other countries. Even under the new policy, new gambling apps will face a strict application process. All real money casinos that are online offer some monetary incentive based on the amount a player bets, with the most common being the comp point. They can be exchanged for cash, and unlike bonuses, they have actual value that can be used on the tables as well as the slots.

Google Allows Real-Money Gambling Apps To have one’s app in the Play Store, developers will have to prove they have a valid gambling license for the country or countries in which they plan to distribute the app.

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The idea behind Caesarsgames.com was to create a way for you to be able to play our free slots and casino games from anywhere in the world, by simply signing up with a Facebook account or an email address. It’s basically the same as our Facebook application, aside from all the social benefits such as friends, gifts, contests, etc.

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It’s important to understand that Caesars Casino is a Casino-like game, but it is not actual gambling. The coins you earn are all for entertainment purposes only and cannot be cashed out for real money. The coins that you purchase are meant to increase your playtime and status within the game.
This product is intended for use by those 21 or older for amusement purposes only. Practice or success at social casino gaming does not imply future success at real money gambling.

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All the games in Caesars Casino are designed to play in the same way regardless of who is playing it. This is done by using a Random Number Generator (RNG) to make sure all the spins that take place are indeed random. With this generator in place, it’s impossible to know what’s going to happen and which symbols are going to land on the reels. Each game has a great element of chance (randomness). This random element from the games is the same for you as well as our other players. By its very nature, the random element grants better luck to some, but not to others at any given time. The random element does not distinguish between you and other players.

Thursday, August 3rd, 2017 | Written by April Bergman

Google plans to relax its rules against real-money gambling apps in the Play Store for the United Kingdom, France, and Ireland. Google’s Play Store ban on real money gaming apps remains in place for other countries.

Even under the new policy, new gambling apps will face a strict application process. Though the policies Google has imposed are restrictive, the decision to allow gambling in the Play Store is a monumental decision for the online gambling industry — for the game designers savvy and forward-thinking enough to take advantage of the new policies.

Application designers and players interested in smartphone gambling apps should review the content policy page for a preview of the process.

Google Allows Real-Money Gambling Apps

To have one’s app in the Play Store, developers will have to prove they have a valid gambling license for the country or countries in which they plan to distribute the app. That means the gaming apps developer needs a full gaming license in either the UK, France, or Ireland — or all three, if you want to be in each room.

The betting app needs to meet industry standards, while also complying with local laws. This includes robust age verification software to restrict underage gamblers. Industry standards also include state-of-the-art geolocation technology, to prevent gamblers in other territories from accessing real money games through the app.

No Gambling with Play Store Credits

Google includes a total restriction on Google payment services, to avoid entanglements with national regulators. That means players will not be able to gamble using Play Store credit through IAPs.

Also, the real money gambling apps must be free to download. Online gaming operators want to encourage signups, so that restriction should be of little concern to the gaming sites themselves, though it might discourage some app designers.

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Google Requires Responsible Gaming Practices

Finally, qualifying apps need to follow responsible gaming practices. That means the “lobby” of such online casino apps and mobile poker apps need to display prominent information about responsible gambling.

Presumably, that would include helpline and hotline information. It is unknown if that includes information on self-exclusion lists or the controversial “panic button” technology that UK gambling sites dislike so much.

Gambling Advertisements on Play Store Apps

One good sign for online gaming operators is the announcement Google is softening its longstanding “No” policy on gambling-related advertisements in other Play Store apps. While the gaming ads are going to have to comply with licensing requirements and local industry standards, it sounds like gaming operators will be able to advertise on non-gaming apps in the Play Store.

If so, that should be a boon for gambling operators willing to spend cash to advertise on Google’s related devices. Those same advertisers should practice caution, because overstepping the boundaries or over-saturating the ad market has caused a reaction in other arenas — in-play betting in Australia and daily fantasy sports in the United States comes to mind. Invasive adverts likely will poison the well, if Google gets too many complaints from Play Store customers.

No Ads for Under-18 Play Store Users

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The most restrictive policy is one which bans gambling ads for Play Store customers under the age of 18. With that kind of policy in place, any apps which do not have an age restriction would not be allowed to have gambling advertisements. If even one underage youth can see the commercial, the gaming app would not qualify for real money gambling ads.

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The same applies to simulated gambling apps. If an underage gamer is playing in a simulated casino on a social gaming site, then that app would not carry real money gambling ads. Responsible gaming information applies to this section of the Play Store crowd, too.

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Google has loosened its policies on gambling apps, no doubt, and the enterprising gaming app designers and marketers should prosper from it. Google intends to hold a close control on this new product type in the Play Store, so many designers and gaming companies likely will fail to take advantage of the policy. This is a huge win for mobile smartphone gamblers in the United Kingdom, France, and Ireland.